The first major difference between SEO and Digital Marketing isn’t really a big difference at all. Five Channels SEO and Marketing offers excellent info on this. The first thing to realize is that both SEO and Digital Marketing are tools that search engines use to locate websites. However, there is one main difference between them and that is the way that they are used. SEO uses common web optimization techniques such as creating Meta tags, keyword density, copywriting, tags, and so forth. Whereas, Digital Marketing revolves around more of an online brand with its own distribution channels.
The first main difference between SEO and Digital Marketing really comes down to the method of getting traffic to your website. In order for you to truly benefit from SEO and be successful you will need to get massive amounts of inbound links to your website. It’s simply too much work to do in order to get just enough traffic to your website. The best way for SEO and Digital Marketing to work together is to utilize backlinks from other websites that are relevant to your own. Inbound links from websites such as another site that is related to your own will help boost your search engine rankings while driving valuable traffic to your site. However, it’s not as easy as it sounds and in order for this to happen you’ll need to invest a lot of time, effort, and money into Search Engine Optimization in order to get massive amounts of inbound links to your website.
A second big difference between SEO and Digital Marketing really has nothing to do with the method of getting traffic to your website at all. The real key to gaining success with either SEO or DMP is making sure that you’re doing your keyword research correctly and that you’re using the proper tags, keywords, and keyword intent in your content. This is the only way for SEO to work properly and if you’re not doing keyword research and using the correct tags then you could end up spending a lot of time on your SEO efforts without seeing any results in the long run. If you want to see the results you want from your SEO efforts then you’ll need to do your keyword research and make sure that you’re using the proper tags, keyword intent, and meta-tags on your web pages and content.
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