As SEOs, we all understand the importance of Google’s local 10 pack, 7 pack, 3 pack, or whatever you want to name it. But how valuable is it, and what elements do search engines consider when determining local rankings? All of this will be discussed in today’s entry, I found it on this website.
My name is Matt Parks, for those of you who are unfamiliar with me. I’m an internet marketing consultant who works with small, medium, and even multinational businesses to develop effective online marketing strategies and raise brand awareness using both classic and non-traditional advertising methods.
Now for the good stuff… the stuff you’ve been waiting for…
So, you might wonder, how valuable are local map results for my business? To be honest, there isn’t a straightforward solution to that question. Each business should have its own strategy. Local listings, for example, may considerably aid your efforts if you run a local Thai restaurant and want to enhance everyday foot traffic. Local listings, on the other hand, aren’t for you if you own a speciality shoe company that does all of its business online. Users can utilise Google and other search engines’ local results pages to identify small company owners with physical and mortar businesses, retail stores, or restaurants and acquire quick information about them, such as hours, short reviews, and even menu items and sale dates.
So, we’ve eliminated a few of you from the mix. What comes next? With these listings, how can I acquire a premium ranking?
Ahhhhh. So you’re curious about the magic trick, aren’t you? To begin, you must first create a listing. If you have a Google account, you can create one by going to your settings and selecting the local business centre icon. If you don’t have one, simply put “local business centre” into Google and follow the simple, step-by-step listing creation tutorial. When making your listing, make sure all of the information you supply is correct, including your phone number and address, because you will be needed to verify that the listing is yours via phone or snail mail before you complete. Now it’s time to get to the gold pot. Let’s go over the top 10 local listing ranking variables…
1: THE ESSENCE OF CLAIMING A LOCAL BUSINESS LISTING – You must first have a listing.
2: CITY OF SEARCH LOCAL BUSINESS LISTING ADDRESS – The closer you are to the IP, the better.
3: ASSOCIATING LOCAL BUSINESS LISTINGS WITH APPROPRIATE CATEGORIES – This is a requirement; make new categories if necessary, but don’t try to pack keywords into them.
4: PRODUCT / SERVICE KEYWORD IN TITLE OF LOCAL BUSINESS LISTING – Use your complete name, but if it suits, add a keyword. Garden Palace – Chinese Restaurant, for example
5: ADDRESS PROXIMITY TO CITY CENTROID – Don’t use a fictitious address, but if you’re a company, a UPS box (no P.O. box, only real address) in the centre of town wouldn’t harm.
6: PRODUCT/SERVICE KEYWORDS IN THE DESCRIPTION OF A LOCAL BUSINESS LISTING – Keep it brief and sweet. Keep in mind that you’re attempting to persuade the user/searcher.
7: LOCATION KEYWORD IN THE TITLE/DESCRIPTION OF A LOCAL BUSINESS LISTING – Garden Palace of Nashville – Chinese Restaurant
8: INCLUDING PHOTOS/VIDEOS WITH THE LOCAL BUSINESS LISTING – This isn’t crucial, but at the very least, include a logo.
9: CUSTOM FIELDS FOR PRODUCT/SERVICE IN LOCAL BUSINESS LISTINGS – It’s unclear how much this helps, but they’re there, so take advantage of them… However, don’t OVERUSE them by stuffing them with keywords.
ASSOCIATING THE PRIMARY LOCAL BUSINESS LISTING NUMBER WITH THE LOCAL AREA CODE – Local numbers do far better, not only in terms of ranking, but also in terms of consumer trust.
An added bonus: Make sure your listing’s information is similar across the board, e.g., YellowPages.com, CitySearch.com, and so on, because Google analyses these Data Sources to add reliability to your listing and provides you ranking advantages for being more “relevant.”